You can see the difference in the store vs name brand fudge striped cookies- the EL Fudge cookies tasted better to me, they were a little sweeter and had more chocolate. My kids preferred the store brand cookies. It's almost a dollar cheaper to buy the Great Value brand- I think it's worth the extra dollar to buy store brand, if I'm the one eating the cookies. But, if I'm buying cookies for smores or a group, I would definitely get the store brand cookies.
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