I love this laundry soap. It is very concentrated and is more eco-friendly than most that you will find in the store. The soap weighs a total of 34 ounces (about the size of a quart) so it is smaller than many laundry detergents. Two of these will be enough for us for a whole year. You only use a tablespoon, but I use half the amount and it works fine. I used to feel itchy from my laundry detergent and my hands would get really dry when I folded clothes. That doesn't happen any more. It costs between $12.99 and $19.99, but I will get 136 loads of laundry out of it, since I use half as much. At that price, I can get it for less than a lot of toxic brands in the store. I got a coupon for a free dish soap by the same company when I bought mine at the grocery store. It is found in the organic section of the store. It takes up hardly any shelf space which is another thing I like about it a lot. I also like the smell of the honeysuckle dish soap that I got for free. It is easy on my skin and smells great.
One way to be more eco-friendly is to buy a more concentrated form of what you want. For example, there is less plastic to recycle if you buy the concentrated orange juice in plastic frozen containers instead of the plastic refrigerated orange juice. If you buy more concentrated laundry detergent, you have a smaller package to recycle. Every little bit counts. It is easy to assume that it is more expensive to buy earth friendly products, but it isn't always true. Do the math.